Mindset research

Using different tools such as behavioural science or AI, we take a look beyond the numbers of small business ownership.

Good day, bad days

Get an understanding of the mindset of adaptable small business owners and what they do to overcome the dark days to get to the good ones.

Jessica, UK
Jewelry business owner Jessica talks about how her business evolved, and finding her own path to happiness.
Dua, Australia
Dua’s goal in starting her own business in Australia was to achieve a good work/life balance.
Cenmar, US
The founder and owner of Sparkle Restoration tells how a chance meeting with a Zen master shaped his career.
Tilmann, US
Tilmann explains how the beauty brand he started evolved from traditional to something that worked for him.
Cat, New Zealand
The founder of the Getting Lost game talks about how she took a leap of faith into a completely new area.
Rachel, Singapore
The co-owner of Luxe Botanics talks about why she moved from a corporate job into a small business.
Jenny, UK
The owner of Jenny Duff shares how her 20 year old business was transformed from bricks and mortar to online.

This global landmark study looks into the human barriers small businesses face when adopting new technology and ways to overcome them.

Going beyond the numbers to highlight the emotional state of mind of small business owners around the world.

If you have any questions about Xero Small Business Insights and our mindset research video series, reach out to us.